With no doubts and debates, it is very clear how vital a clothing brand marketing strategy is for a brand. It doesn’t matter in which industry you are; a brand strategy is important in every business. When there is business, there is a room for marketing that you must fill. Regarding the fashion and clothing industry, we would say it’s the most prominent industry around the globe right now. And in recent years, the number for the fashion industry business value has crossed billions of dollars. Just by the end of the year 2023, the fashion industry is expected to travel around $39 Billion.
So, in this fast-paced, moving, and everchanging fashion industry, all fashion clothing brands, retailers, and clothing line manufacturers must have a fashion-focused business strategy to stay ahead of the competition. Speaking of the competition, in recent years, we have seen a quick and massive rise in the number of startups fashion brands entering the fashion industry. Also, we have witnessed the immense brand success of startup fashion brands just because of intelligent business strategies.
The Crucial Role of Strong Clothing Brand Marketing Strategy for Your Fashion Brand
At this point of trends in the fashion industry, I must mention that all fashion brands that are booming right now are because of the strong brand marketing strategy behind them. A solid and innovative brand strategy can strongly support your business. A good brand marketing strategy in the fashion industry helps your brand float in the top line of brands and creates a strong foundation for your brand to hold a marketplace in the fashion industry.
The fashion industry is vast and welcoming for all; even if you are a fashion startup making your new step in the industry, you need a good marketing strategy to start your fashion journey. So far, many things have changed in digital marketing for fashion brands. Just advertising might do the job, but it’s not much efficient. Being a fashion brand, especially in a country where the fashion hub lies like the USA, UK, and more, your brand must be well-versed with all fashion trends. Moreover, you need to master the strategy to represent your brand and offerings to your target audience in such a way that they get easily convinced.
How To Market Your Clothing Brand in the Finest Way
To make your Apparel Brand marketing strategy stand apart from competitors, we have compiled some practical and intelligent marketing tips that you can follow to make everything better about your Fashion Brand Marketing.
Style Your Website
As they say, “First impression is the last impression,” the same goes for your website. The idea that you want your customers to have about your brand is quite important. Your website theme should reflect the same opinion if you are a fashion brand. It should fashion focus on top-notch fashion visuals to attract the audience. Fashion-focused will help create an impression on the target audience visiting your website. Attractive visuals will draw their eyes and will make an image to remember in their mind.This way, your customers can make a way back to your website to get ideas and do actual shopping from your website. Ensure you present all your listing with complete details and top-notch copywriting content on the website. Make sure your website always has the latest visuals and trends on display and that the look and feel of your website seem stylish and professional.
Strong Instagram Presence
Although presence on all social media channels is essential, having a solid presence on Instagram is important. Out of all, Instagram is the best-suited platform for all the fashion brands out there. No matter what niche or clothing line you sell in the industry, all target audiences use Instagram nowadays.
The whole influencers community is on Instagram, and we can’t argue whether influencers or celebrities are essential to fashion brands. You must learn how to cue your Instagram feel wall by portraying your fashion labels in your feed so that it attracts eyes.
Brands are generating more revenue by Instagram marketing Through Instagram marketing than running ads, so winning at Instagram can take your small business to global business. Here are some top-tier tips to make your Instagram feed shiny and attractive.
Stunning photos that catch the attention of customers.
Engage your followers by posting regularly and posting stories as well.
Create a shoppable post in which customer can easily place their orders
Write captions that provoke customer to act and motivates them to buy from you.
Please reply to your customers to make them feel unique and respected.
So these tips can help increase the reach and engagement of your Instagram page and improve your page’s CTR (Click Through Rate).
- Paid Facebook Ads & Campaigns
Facebook is another network that has added a dedicated section as a marketplace where brands can post their listing and make sales. Facebook is one of the best platforms to grow your organic reach, connect to your target audience and sell your products to them. With the advanced features of Facebook, you can select your target audience and preferred location. As Facebook has this particular information about people, it automatically targets the audience that could be your potential customers. By targeting the specific potential customer based on the demographics and buying history, you can quickly build a strong audience for your brand.
Facebook provides multiple payment channels and a dedicated creative studio to create your social media post, stories, video, and portfolio. Moreover, through Facebook leads, you can get customers’ emails and reach them directly on their email with your brand’s offering and newsletter.
Personalized Style Guides
Customer loves the website of clothing brands that provide them with a whole outfit for the event. A good combination of outfits attracts the customer 10x more. The fashion industry isn’t just about T-shirts, sweatshirts, or hoodies, but the art of pairing everything together. So by offering your customers personalized style guides, you can provide them with multiple options to shop or pair up with.
You can ease your customer’s journey experience smoothly by offering them educational tips and tools to help them decide. You can use these personalized styles guide in your newsletter and send it to your customers with a caption that attracts them, like “Styles that have [Customer’s name] over it.” Taglines like these attract the customer’s attention immediately. Anything with a customer’s name over it tends to get more clicks.
Use Reels & Videos to Showcase Your Items
Suppose there is something on hot trends right now: reels, videos, and pictures. So, are you getting the secret top brand social media success? Its reels and Videos. Research shows that clothing brands marketing through reels and videos tend to achieve around 49% more reach and sales than those who do just casual marketing.
Get on the reels and video marketing train as soon as possible because it’s what is happening now. You can make fashion edits showcasing a sneak peek of your winter collections or any clothing line products you want to feature.
Do Collaboration with Popular Fashion Brands & Influencers
Collaboration between the brands is also another important milestone that you can achieve. Or you can partner with a social media influencer or celebrity. These influencers and stars have a huge fan base that follows them because they like them and follows their lifestyle. These huge fan bases are like the database of customers that you can access and attract these customers to your brand.
You can partner with influencers and ask them to promote your brand on their social media channels so their fan base can reach out to the company and buy the products. And in the fashion industry, it’s much easier; you have to wear the clothes, have some beautiful pictures clicked, and post them on your well featuring the brand, and it’s done.
You can also collaborate with clothing brands in the same way. If you are a brand that sells winter sweatshirts and jackets, you can collaborate with a brand that sells mufflers or custom winter hats. Together they would make an excellent pair to trade. Find new ideas to pair up and make a perfect attire for the day, and it is done. Set a suitable price for the whole combination, or you can sell it separately, whatever works for you.
Reminding Your Customers About the Left Cart or Popular Products Time By Time
Leaving the cart incomplete in the middle of shopping might have several reasons behind it, but you don’t lose the sale there. Sometimes some random errands come up the customer leaves the shopping and gets engaged with other things. Being a fashion brand, retaining your customers should be your top priority.
One of the sharp methods for retaining your customers and reminding them to continue shopping is a clever idea to bring them back to your store. You can take an email-to-follow approach to remind your customers about their abundant cart. Or you can offer them some voucher or deal to mark the sale.
When done right for the abandoned cart’s users, personalized email can do wonders. Today technology is much more advanced. You can quickly write an attention-grabbing that brings back the customers, or you can automate these emails to save yourself time and hassles.
Partner Up with Top Class Manufacturer
Suppose you are a startup and don’t have much experience with the manufacturing sector of the fashion industry. In that case, you must hire a professional, experienced, and reliable manufacturer for your brand. By teaming up with a professional manufacturer, you turn the clothing design and ideas in your mind into a real-life product.
In today’s market, the clothes qualities are one of the most critical factors customers seek. The customer will return to shop more if the product quality is good. With so many options in the clothing industry, it is quite dazzling to locate a responsible manufacturer who is an expert in their area. To locate one, first, you need to lock on a specific niche or niche you plan to sell. Then you need to find an expert manufacturer in manufacturing that niche. Reach out to them, ask for pictures, samples, tech packs, and sample products, and if the products seem good to your, go on for bulk development.
Custom Brand Apparel is a production and manufacturing for thousands of clothing brands. With a vast clientele network, we have a broad portfolio to showcase our work. We are a professional all-rounder manufacturer who masters the art of manufacturing every niche. Whether it’s screen printing, fabric dyeing, cutting and sewing, fabric sourcing, or anything, we are pro at it. Feel free to discuss your project with us.
Read in detail: How Custom Clothing Manufacturers Can Help You Build Your Brand.
Host Fashion Events
In the fashion industry, there is no season, and people love to wear fashionable clothes, so it’s best for your brand to keep producing new designs all year. You can also spread the word about your brand worldwide by hosting and participating in fashion events. Throughout the year, so many fashion events are happening around, and you can host the shows and present your brand to attract customers.
Or if not social events, you can always arrange in your brand store (a sort of expiation or sale of the month/ years). This will allow your brand to draw customer attention towards your brand. Moreover, never forget to keep a marketing plan ready for the future. With a future-proof-ready plan, you can be the first to make it to seasonal trends.
There are some seasons, events, and sales whose hype begins before their timeline, such as the Black Friday sale. As this event is the most exciting sale of the year, the customer is hyped about it by October, so you have whole 08 months at the back to prepare for you.
Make Your Profitable Customer Brand Ambassadors/ Do Giveaways & Contests
Although contests and giveaways are a bit older technique to attract customers to your brand, it still works very well. One new trend that fashion brands are adopting is making their young and loyal customers their brand ambassadors. Customer loves to be a part of the fashion brand, as they love to be seen, and while being the brand ambassador, they are like the free-of-cost marketing channel for your brand.
This way, more and more customers would love to shop from your brand, and this buzz will take your brand from zero to the top level. You can easily have your customer’s email by having a brand ambassador form filled up by them. And then, you can use these emails to send newsletters and brand offerings directly to their mailbox.
Make the Most of Google Ads to Locate Your Customers
As we mentioned before, locating your potential customers is now easier than ever. All you need to know is what platform to use. Let us make it easy for you, as Google is the audience’s widespread network. As per the research, around 63% use Google to surf and browse the internet. So, Google is a giant that offers many helpful tools for business, like business analytics, shopping network, and much more that can help you reach your hidden audience.
As Google knows the location of most of its users, it also has a record of their shopping history to locate your target audience. Based on demographics, google sets a particular audience for your Google ads and displays your ads to your target audience and people who have higher chances of buying from you.
The bottom line
This clothing brand’s marketing strategy focuses on social media advertising, influencer collaborations, and hosting events. We believe that these methods will assist you in stretching out a vast audience and constructing a loyal customer base for your clothing brand. By generating engaging content and ensuring high-quality outcomes, you can make your brand successful in the fashion industry. In addition, make sure to offer exceptional custom service by providing fast shipping, easy returns, and personalized recommendations to your customers. Also, focus on being environmentally aware by using sustainable stuff and reducing our production procedure.
Eventually, with these strategies aligned with your clothing brand, you can design a brand that looks well and does well for the globe.